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Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.

Nov 17, 2022

In this episode I have a fun conversation with a good friend who is also a customer experience expert, Brittany Hodak. We chat through ways to future-proof your business with superfans, how to divide your time between finding new fans & serving existing ones, as well as the best ways to provide value and exceed expectations!
Episode breakdown:
01:50 - Brittany’s World Record
06:30 - Future-proof your business
08:55 - Chase new fans or serve current audience?
11:15 - The 3 Phases of Customer Management
13:45 - How to exceed expectations
19:05 - Explain the value you provide
21:00 - The long road to a book starts with…pizza
26:30 - The Platinum Rule
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and CNN; and she has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. Entrepreneur magazine calls her “the expert at creating loyal fans for your brand.” Brittany’s debut book, Creating Superfans, will be in stores in January 2023.
“You’re going to get referrals, but not TODAY! You’ve got to be great at recruiting new customers, and you also have to be great at taking care of your existing customers.” - Brittan Hodak
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