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Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.

May 24, 2021

In this episode I sit down with Dave Sims to talk about ways to scale mortgage production through automation and what the right metrics are to focus on to win in today’s market.

Dave Sims is the Founder & CEO of Floify, and as a veteran fintech software engineer, one of his many passions is identifying inefficiencies within industries and developing technology solutions that streamline common workflow processes and alleviate IT security concerns.  After developing and launching Flux, a software platform designed to manage file transfers and batch processing workflows for the banking and finance industries, Sims' focus later transitioned to the mortgage space. Having been inspired by his personal experiences with acquiring a mortgage, Sims set out to build a solution that would not only enhance the security of exchanging and managing sensitive borrower documents, but also make the process far more efficient.

Floify, the industry’s leading mortgage automation platform, was the outcome of this effort.
Since launching Floify in 2013, Sims has led his company from a simple self-funded and customer-funded concept into a robust loan origination solution that now supports more than 2,000,000 users via mobile and cloud-based digital mortgage offerings.  Sims continues to lead his robust team of software engineers, security experts, account executives, marketing professionals and other staff, and explore new partnerships with fellow industry leaders to ensure the solutions his company develops remain on the leading edge of technology. Check out the Floify platform: or on social media:

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