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The Mortgage Marketing Expert podcast mission is simple, to help mortgage professionals build their business and do mortgage marketing better. Top mortgage industry experts share useful content and tips that originators and managers can use to build a more effective and efficient business.

Oct 16, 2020

This episode is a short presentation that I gave during my company's Virtual Sales Summit in early October. I talk about how to create and increase relevance with a target audience and your social circle or sphere of influence.  I share some stats around who the majority of mortgage borrowers are in 2020, as well as where their attention is and how to attract some of it to you. I also give some tactical examples of things you can do in Q4 to set yourself up for 2021.

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